Premier Executive Coach. Elevating Leadership Performance for the C-Suite.

Q: What exactly does an executive coach do for a VP or C-suite leader?

Executive coaches improve leadership awareness, emotional intelligence, decision-making, and executive presence.

Q: How is executive coaching different from business coaching?

Executive coaching focuses on leadership psychology, mindset, behavioural effectiveness, and resilience.

Move beyond generic strategies. Unlock sustainable high performance through evidence-based psychology, neuroscience, and transformational leadership coaching.

Trusted by Leading Organisations Across the Region

Leadership

is not just about strategy. It is about psychology.

As a dedicated Leadership Coach in Dubai and Abu Dhabi, I partner with C-level executives, Founders, Directors, and VPs who have reached the pinnacle of their careers but seek deeper self-awareness and greater impact.

My approach diverges from standard business coaching. By integrating Executive Coaching with NLP, Hypnotherapy, and Evidence-Based Psychology, I help senior leaders who are successful on paper but constrained by invisible psychological patterns that limit their impact.

Whether you are navigating a high-stakes transition or seeking to refine your executive leadership style, the goal is clear: to unlock your full potential, professionally and personally.

How We Work Together

01. One-on-One Executive Coaching

For C-Suite, Directors, VPs, and Founders.

True leadership requires looking inward. As an experienced Executive Leadership Coach, I provide a confidential space to explore the cognitive wiring and emotional patterns that drive your decision-making.

The Goal: Deepen self-awareness and achieve sustainable high performance.
The Method: A personalised blend of coaching, psychology, and NLP tailored to the unique pressures of the UAE market.
The Result: Clarity, resilience, and a strengthened capacity to lead with influence.

02. Leadership Facilitation & Training

Experiential. Reflective. Transformational.

“Tell me and I forget. Teach me and I may remember. Involve me and I learn.”

My workshops are designed as facilitations, not lectures. Whether guiding a focused workshop or an executive offsite, I help leaders and teams work with the underlying mindsets, behaviours, and systems that shape performance, using globally recognised frameworks:

Transformational Leadership: Overcoming challenges at the level of consciousness, informed by Aberkyn–McKinsey & Company accreditation.
Team Effectiveness: Belbin Team Roles for high-performing units.
Immunity to Change: Based on the work of Robert Kegan (Harvard Psychology).
Emotional & Spiritual Intelligence: Certified EQ-i 2.0 and SQ training.
Cultural Transformation: Barrett Values certification to align culture and behaviour.
Executive Presence: Developing the gravitas required for high-stakes situations.
Neuro-Linguistic Programming (NLP): Applied cognitive and behavioural modelling informed by Master Practitioner training with Richard Bandler, co-creator of NLP.

03. Leadership Assessments (LCP)

As a certified Leadership Circle Profile (LCP) practitioner, I work with what is widely regarded as the gold standard in leadership 360° assessment.

I deliver LCP engagements for individual executives and entire leadership teams, combining the full assessment with a structured group debrief and a confidential two-hour individual deep dive. For organisations, LCP is often repeated year on year to track leadership effectiveness, cultural shift, and behavioural change over time, creating a clear baseline and a powerful foundation for sustained coaching and development. Alongside LCP, I also work with complementary assessments where context requires broader insight:

Belbin Team Roles: Deployed at scale across teams or entire organisations to map how people collaborate, how culture is currently experienced, and what culture employees aspire to. Often repeated biannually or annually to track alignment and team effectiveness.
Emotional Intelligence (EQ-i 2.0): To surface patterns in emotional regulation, relational impact, and leadership presence.
Spiritual Intelligence (SQ): To explore values, meaning, and purpose as drivers of leadership behaviour.
NBI Thinking Preferences: To understand cognitive styles and decision-making tendencies.

These tools are never used in isolation. They are integrated selectively to translate data into practical leadership insight, behavioural shifts, and measurable organisational impact.

About

David Boulos

About David Boulos

Where Evidence-Based Psychology Meets Executive Strategy

In the high-pressure landscape of the UAE, generic leadership advice is rarely sufficient. I established my practice to bridge the gap between business objectives and human behaviour.

As a Business Coach and Leadership Expert, I do not simply offer accountability; I offer transformation. My work is grounded in a deep understanding of neuroscience and psychology, allowing me to help leaders rewire the thinking patterns that limit their performance.

My methodology is backed by a rigorous portfolio of global certifications:

Certified Leadership Circle Profile (LCP) Practitione
EQ-i 2.0 & SQ (Emotional & Spiritual Intelligence)
NLP & Hypnotherapy Master Practitioner
Robert Kegan’s Immunity to Change Facilitator
Barrett Values Centre (Cultural Transformation)
NBI (Thinking Preferences & Neuroscience)

When you work with me, you are engaging with a partner who understands the complexities of the C-Suite and possesses the clinical tools to help you navigate them.

The Impact of Executive Coaching

Global Marketing Leader
Roche

“Overcoming self-criticism & the fear of making crucial mistakes, to improve high stake decision-making.”

– Firas Abu Manneh

CEO MENA
Omnicom Media Group

“Being well-equipped as a leader, to transition from a Chief Operating Officer to a Chief Executive Officer role.”

– Elda Choucair

Senior Partner
Kearney

“Having a coach that you can completely trust, to have honest & transparent conversations and grow as a leader.”

– Raffi Boladian

Hear from Our Clients

Executive

& Leadership Coaching FAQs

Is hiring an executive coach in the UAE actually worth it for senior executives?

Yes. For senior executives, the isolation at the top can lead to blind spots. An executive coach acts as an objective thinking partner, helping you navigate complex stakeholder management and decision-making, which ultimately protects and grows the organisation’s value.

What kind of ROI can a VP or C‑suite leader expect from executive coaching?

ROI is measured in improved decision quality, higher retention of key talent, and faster execution of strategy. When a leader improves their emotional intelligence and communication, the efficiency of their entire division increases.

How should I decide how much to pay for an executive coach as a senior leader?

Investment should be weighed against the cost of leadership failure. The Best Leadership Coach programmes are measured by the value of the transformation and the seniority of the expertise provided. Look for certified practitioners with a track record in psychological safety and behavioural change.

What exactly does an executive coach do for a VP or C‑suite leader?

We act as a mirror and a challenger. Through techniques like NLP and 360° assessments, we help you identify limiting beliefs, improve executive presence, and manage the psychological toll of high-pressure environments (burnout resilience).

How is executive coaching different from business coaching for founders and CEOs?

While a Business Coach often focuses on strategy, operations, and P&L, an Executive Leadership Coach focuses on the person driving the strategy. We work on the internal psychology, resilience, and behavioural patterns that allow the leader to execute that strategy effectively.

Ready to Lead with Greater Impact?

If you are looking for an Executive Coach in Dubai or Abu Dhabi who understands the complexity of your role, let’s have a conversation.